Should we do this

As most of you know Family Coffee is a project of Caminando Por La Paz..  The project is selling Honduran Coffee in order to support it's education project with marginalized children in Guatemala City and also to help the growers improve their production.  Here is a video that suggest we advertise in Coffee News.  Our Question to our friends is simple should we! try this as we work to build our market?  Let us know your ideas